In this article we interview Megna Murali from Arche Analytics to uncover the story behind the business as part of our new customer series.
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In our new series celebrating local businesses, we’ll interview founders and business owners to learn about their business and also what makes them tick. Every business’s story is different – as are their goals and plans for the future. We’ll delve into the story of how the business came about – from it’s humble beginnings to today. Today we’re talking to Megna Murali, the founder of a successful analytics company, Arche Analytics. Arche Analytics is a game changer in the digital marketing space, helping businesses make the most of their data.
Leveraging the power of data
Whilst many businesses have systems in place to collect and protect information, many don’t know how to unlock it’s real value. Further, first-party data can tell you a lot about your customers. This includes vital information such your customer’s interests, goals and also motivations for purchasing from your business. Having this knowledge can help your business develop an effective method to retain and also attract high-value customers. Businesses can then have unmatched insight into how they can grow their business and tailor their offerings. Basing your business strategy off insights and data is the surest way to attract and retain the right clientele.
Introducing Arche Analytics
Using AI and analytics, Arche Analytics provides insights and solutions on how to best harness customer data. Using the accuracy of modern technology, Arche Analytics equips businesses with objective solutions to better benefit their customers. Ranging from industries such as retail and airline to banking and FMCG, businesses can make informed decisions and grow their business.
Interview with Megna Murali
1. To start, tell us a bit about what your business does
Arche Analytics helps businesses unlock the value in their first party data to grow revenue, improve ROI and also increase retention. We do this by working with businesses to build first party data assets using cutting edge technology. This makes complex decision making easy.
Want to tell your story?
We’re looking for business success stories to feature on our website.
2. How did Arche Analytics come about?
I worked in retail and customer analytics for over 10 years and recognised a gap across small and medium businesses that need help with critical analytical decision making. Unfortunately, these businesses do not have the resources or tools to do so. Using data to make decisions can grow revenue by at least 25% and this is the opportunity we want to help our clients achieve by tapping into big data, machine learning and artificial intelligence.
3. What are some of your key milestones and successes?
We have supported businesses to grow and optimise their data assets and we are currently building a SAAS product for self service business analytics.
4. Finally, what are your plans for the future?
We plan to launch our self service analytics tool in the near future and continue to work with businesses in Australia to grow revenue and loyalty using analytics, machine learning and artificial intelligence.
What businesses can learn from Arche Analytics
Arche Analytics is a rising force in an industry that will become integral to businesses in the future. One of the most successful strategies when starting a business is seeing a gap in the market and filling it. Businesses which can ensure that they offer something customers want, rather than joining markets that are already saturated will help you stand out from the rest.