The Sales Funnel For Effective Online Marketing
For centuries, the sales funnel has been an integral to traditional marketing and business. It seems like the topic of funnels in Internet-based business is becoming more and more common.
Many people want to know more about the marketing concept and how it can be utilized in their online business marketing strategies. If you would like to learn more about the sales funnel to help you with effective Internet marketing, I encourage you to read on.
The Sales Funnel - What is it?
A marketing funnel doesn't necessarily mean the concept of a funnel. The use of the word "funnel" for this concept of marketing is to aid in visualizing and explaining the sales process from beginning to the conclusion. It has a broad opening for customers who are known as "Unqualified Prospects" at its top and a narrower opening for sales conversion at the lower end. This is a good comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people who are "unqualified prospects" are at the upper end of the funnel. These are those who have not met with you, but might be interested in your products or services. After a few sales and promotions, you will have gotten people who have purchased your product or service.
Another reason a lead-generation funnel concept is so effective is the fact it allows you monitor potential prospects at different stages in the expanded sales process. Utilizing the sales funnel to determine the amount of qualified prospects at every stage, you can predict how many potential customers will become actual customers.
A sales funnel will allow you to determine exactly how and where your sales strategy is not working or working, or if your campaign isn't attracting a sufficient amount of prospective customers at any point in the process. This information can help you decide where your goal is and the best way you can keep sales at the right amount. It's used to measure and control the process of selling of clients.
The top of the Sales Funnel Front The Sales Funnel Front End
The uppermost part of your sales funnel is going to be the most active part of your process and requires the most constant testing. Your creativity and resources will only limit the number of front-end strategies that you could create.
The primary goal of the front- end will be to pull potential customers in and turn them into buyers later in the sales funnel.
The prospective client becomes "qualified" once they opt-in or sign up for something you provide. This is the point of the sales funnel where the prospective customer, or "Unqualified Prospect" becomes qualified leads because they have taken an action that actually demonstrates that may have enough interest to purchase your product or service.
You need to create targeted traffic to your website, blog or squeeze page for your front-end to work. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posts, forum posting and other resources are among the most effective techniques and resources.
There are many tools that can be used to "qualify the unqualified prospect". The most efficient is the squeeze page. You can provide something of value that is connected to your product/service that people are able to get for no cost or at a discounted price in exchange for their email. The products offered include newsletters as well video ebooks, email courses, eBooks and related reports.
This shows that people are attracted to your sales channel on the front. What about the back-end of your sales funnel?
The Back-End or Bottom of The Funnel
The back or bottom of the sales funnel is where most sales and profits are generated. This is typically the place where you sell the most costly products. These would all be related to the same subject, but in different formats such as video, audio or live interactions.
The primary distinction between the front-end service and the back-end is the type or price of the customer.
It's true that only a small percent, say 1-2% of the total number of people entering into your front - end will finish up at the back end. Since a small portion of people spend more money, it's okay.
Although front-end products and services might be cheaper than $100 but back-end products and services are usually priced at the range of hundreds to even thousands. This makes the bottom of the funnel or the back-end, the primary source for revenue for your Internet business. It is also the most predictable and stable area in the process of selling.
As I said earlier, the sales funnel can be as simple or complex as your creativity or resources allow.
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